Pheon Agency programme
Homecare Pricing and Profitability
Price care packages with more confidence, so growth does not quietly damage the service.
Hear a sample lesson
Price the package before you say yes
An extract from Lesson 1 of Homecare Pricing and Profitability.
Lesson 1 · sample extract
AI-narrated course extract. Not Gary's recorded voice.
Read the transcript
A package with plenty of hours can still be commercially unsafe if travel, short calls, cancellations and staffing pressure are ignored.
The extract explains why providers should price the whole package before accepting it, not just compare the hourly rate with the worker wage.
Practical pricing, not guesswork
Know what the package really costs before you commit
This programme helps homecare providers understand the difference between turnover, direct cost, overhead and real contribution. It is designed for practical decision-making, not accountancy theory.
Worked examples are for learning only. You should check live figures with current official guidance, payroll support or your accountant before relying on them in your business.

A word from Gary
Busy is not the same as profitable
I have seen care providers work incredibly hard and still lose money because the package was priced too simply at the start. This programme is about slowing that decision down just enough to protect the service, the staff and the business.
Gary Stapleton FRSA
Managing Director
Pheon Agency Ltd